Review library

Selected PHOITALIA package docs

Selected package docs are surfaced here as review-friendly markdown pulled from the PHOITALIA master and IP packages.

BusinessPhogettaboutit_Master_Package/docs/01_Executive_Summary.md

Executive Summary

High-level concept overview, positioning, and launch framing for the restaurant.

BrandPhogettaboutit_Master_Package/PHOITALIA_BRAND_IDENTITY_GUIDE.md

Brand system, voice, palette, and guest-facing identity guardrails.

MarketingPhogettaboutit_Master_Package/17_Website_Copy.md

Homepage, menu, reservation, and conversion copy for the website experience.

StrategyPhogettaboutit_Master_Package/NAMING_DECISION_MEMO__PHOITALIA_PRIMARY_DIRECTION.md

Decision memo establishing PHOITALIA as the primary brand direction.

IPPhogettaboutit_IP_Master_Package/IP/09_Secondary_Use_Brand_Architecture.md

How phogettaboutit.com and PHOGETTABOUTIT fit as supporting assets only.

IPPhogettaboutit_IP_Master_Package/Brand_Assets/01_Brand_Style_Guide.md

Supporting brand-style guidance from the IP package for rollout consistency.

StrategyPhogettaboutit_Master_Package/docs/33_PhoItalia_whitepaper.md

High-level concept, brand, operating model, and investor framing for PHOITALIA.

Projectphoitalia-site/ARCHITECTURE.md

Repo structure, source mapping, deployment handoff, and docs-gating ideas for this build.